About Us: On The Border Southwestern Style Tortilla Chips
Our Story
Welcome to On The Border Southwestern Style Tortilla Chips, a news website dedicated to celebrating and sharing the unique flavors of the Southwest. Founded in 2012, our journey began with a simple yet delicious inspiration: bringing the vibrant culinary traditions of the American Southwest to a wider audience. We started as a passion project, driven by a love for authentic Mexican cuisine and a desire to bridge the gap between traditional recipes and modern tastes.
Over the years, we’ve grown from a small blog into a trusted online resource, with a dedicated team of writers, chefs, and food enthusiasts. Our mission has always been to educate, entertain, and tantalize taste buds with in-depth articles, mouthwatering recipes, and up-to-date news about all things Southwestern style tortilla chips.
Milestones and Achievements
- 2015: Launched our first print cookbook, “The Ultimate Guide to Southwestern Cooking,” which became a bestseller among chip lovers.
- 2018: Expanded our team and launched an interactive recipe section, allowing users to share their own creations.
- 2020: Hit 1 million page views, solidifying our position as the go-to online destination for tortilla chip enthusiasts.
- 2022: Introduced a subscription service offering exclusive content, discounts, and early access to new recipes.
Our Purpose, Values, and Mission
Purpose: To inform, inspire, and connect individuals who share a passion for Southwestern cuisine, especially as it relates to tortilla chips. We aim to be the digital home for all things chip-related, from history and culture to recipes and industry news.
Core Values:
- Authenticity: We strive to represent the true essence of Southwestern cooking, preserving traditional flavors and techniques.
- Community: Our site fosters a sense of community among chip lovers, encouraging engagement and sharing of experiences.
- Reliability: Ensuring accurate and unbiased information is our top priority, allowing readers to trust our sources.
Mission: To empower individuals to explore, create, and share the joy of Southwestern Style Tortilla Chips by providing a comprehensive online platform that delivers valuable content, educates, and connects people through their shared love for these iconic snacks.
Filling the Information Gap
The internet is filled with diverse culinary resources, but we noticed a distinct lack of focused, dedicated content specifically for tortilla chips, especially those inspired by Southwestern cuisine. On The Border was created to fill this gap, offering a one-stop shop for all things chip-related. We aim to provide an authoritative voice on the subject, guiding readers through history, types, recipes, and industry trends.
Unbiased Information and Accuracy
We take pride in maintaining the highest standards of journalistic integrity. Our team conducts thorough research, verifies facts, and ensures that every piece of information presented is accurate and unbiased. We encourage readers to verify any claims they come across on other sites to ensure a reliable source. Your trust in our content is paramount to us, and we constantly strive to uphold it.
Who We Serve
Our target audience includes chip enthusiasts, home cooks, restaurant owners, food bloggers, and anyone passionate about Southwestern cuisine. Whether you’re looking for historical insights, trying to find the perfect recipe, or keeping up with industry news, On The Border has something for everyone. We encourage reader engagement through comments, feedback, and sharing personal experiences related to tortilla chips.
Meet Our Team
- Dr. Alicia Sanchez (Founder & CEO): An avid food historian and chip connoisseur, Dr. Sanchez’s love for Southwestern cuisine led her to create this platform. She oversees content strategy and ensures the site’s academic integrity.
- Chef Javier Rodriguez: A renowned chef specializing in Mexican cuisine, Chef Rodriguez contributes mouthwatering recipes and culinary insights. He is responsible for creating our signature “Chip of the Month” series.
- Sarah Lee (Senior Content Writer): Sarah’s words bring our articles to life with her engaging writing style. She has a knack for uncovering fascinating chip-related stories and trends.
- Michael Torres (Community Manager): Michael engages with our readers, moderates comments, and fosters the sense of community we pride ourselves on. His passion for connecting people through food is infectious.
- AI Chipster (Content Generator): An AI-powered assistant that aids in content creation, offering insights and ideas to keep our recipes and articles fresh and innovative.
Our Business Model
On The Border operates as a digital media company with a freemium model. We offer a wealth of free content, including articles, recipes, and industry news. To support our team and further develop the site, we also provide exclusive subscription services, offering additional benefits like ad-free browsing, early access to new content, and discounts from our partners.
Get in Touch
If you have any questions, feedback, or suggestions, please reach out to us through our Contact Us page. We value your input and strive to create a community where everyone can contribute and learn together. Let’s embark on this culinary journey together!